A lot of the work I’ve been doing over the past couple of weeks has got me thinking about creativity. This is coupled with the pandemic and how one of the first things to go in terms of lockdown and the budget cuts that follow, has been creativity in every way. But, paradoxically, it’s actually what’s kept us going. Music, films, Netflix, even people dancing on certain social media platforms…just showing joy. Escapism.
One thing I’ve learned in my career is that people think that creativity is an indulgence. Often, ultimately, it’s because it can be expensive. To get the right person in to do the right job, make it polished, fit in every way, but push the brand, and just to make people feel something. Understandably, it’s a massive investment and one that might come down the pecking order below more tangible, obvious elements.
My case study is Bridgerton – and I’m sorry if this evokes any negative reactions! I went into it feeling a little hesitant – because of the hype...I didn’t want to like it. But, it’s popular for a reason, other than the obvious :-).
Watching it made me realise how getting all the key components, including real subtleties, is absolutely essential to make something come together, not only well, but so it excels and reaches the kind of levels that this series has. That’s not a coincidence and it isn’t just due to the Duke, as magnetic as he is. Here is what I think is original and exciting:
-One of the things that feels really special about Bridgerton is the approach to race. Many period pieces have either shied away from or handled diversity badly. It’s often felt tokenistic. In this case, it’s not just a gesture, it’s the crux of the story and feels like a really crucial and special part of it. It’s embedded within the embroidery of the programme and it really is something that makes it feel beautifully done. But, it is also acknowledged at times, which is equally as important.
–The vibrancy it exudes in every way - the way it’s shot, the costumes, the lighting; even the wisteria outside of the Bridgerton house. So visually appealing to the eye, that it evokes something within your brain that makes you want more. It’s escapism at its best, without you even thinking about it.
-Clothes and necks – even more subtle – as I’ve read, Daphne ‘neck acts’ (she really does have a very elegant décolletage!), and I think Simon’s mood is so easily read by his clothing. Open-necked and relaxed – he’s him, unmasked and true. Formal and as a Duke should be – you’re in trouble. These are all hints at the tone.
–I’ve nearly saved my favourite until last...the music. I’ve listened to that soundtrack so many times over the past few weeks - even before I’d seen the series. But since watching it, there’s a whole new level of meaning. The classical interpretation of a random range of more contemporary pieces, beautifully created by Vitamin String Quartet is just that sweet spot where something special is truly achieved. It suits whatever mood I’m in and lifts me.
-But, lastly, the idea of writing this blog struck me as I watched the final scene of the series – a bumble bee landing on the windowsill of the Bridgerton home and then flying away.
The time, thought, planning and costs involved with something so small and simple can seem like a frivolous notion. But if that’s the lasting feeling it leaves you with - wonder, freedom, and flight...that’s what makes the difference. The good becomes great.
We don’t all have a Bridgerton budget. I certainly don’t. What I’m trying to share is, don’t ever feel like pushing for that extra bit of creativity that takes it to the next level, even if it feels indulgent, isn’t worth it if it makes your audience relate to you and feel something.
And we all need that now more than ever.
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